OUR AREAS OF SPECIALISATION

v   Consumer and Customer Satisfaction Research

v   Data Collection and Field Management

v   Consulting

 OUR APPROACH TO PROJECTS

In recognizing the importance of being reliable partner to client in business, the agency Alpha research deploys the team-building method in executing all research projects via a two folds, PROFESSIONALISM and COMMUNICATION  approach.

PROFESSIONAL

We emphasis:

*          Carefully management of projects in all stages

*          Well thought-out and flexible study design

*          Highest standard of fieldwork

*          Sensitivity to client’s needs

*          Involvement of most experience staff to execute projects

Adoption of   interactive learning and training process (at briefing) to establish all            shades of  interest through

*          Impartial advice on study techniques

*          Clear and action-oriented research findings

*          Encouraged of client participation at every stage of the project execution

*          Added service other than what the client paid for

RESOURCE

Alpha Research maintains a strong resource based of well trained, experienced and highly dedicated market staff to handle al type of research studies in both executives, field and data processing levels at all times

Specifically, our key research officers are graduates whose discipline cut across business administration, science, marketing, psychology, economics and statistics etc. among other areas of specialization.

And submit on regular on the job training programmes and workshops in order to be equipped with the latest research technologies to meet client’s needs

PROJECT EXECUTION ETHICS

We exercise confidently in all jobs as access to content of survey instrument and outcomes of research are strictly restricted to only stakeholders, client and agencies teams handling the project(s)

Alpha Research strives to fully understand client’s needs or attention for commissioned project(s) and hence be able to provide the desired or appropriate marketing intelligence in line with the regulation of research governing bodies, market research society (MRS), European society of market research (ESOMAR) and Nigeria market research association (NIMRA) to guide toward the right business decisions/strategies.

QUALITY CONTROL SYSTEM PROCEDURE

Aim/Objective

To provide amongst others, the basis for routine checks and control to actual activities performed by field staff in order to ensure high quality data delivery to our clients at all times.

SCOPE OF SERVICE

The activities in the quality department includes

Briefing – To ensure total quality in every aspect of data collection, briefing must be thorough and all stakeholders taken part in project execution, including project Mgr. Supervisors and Interviewers must be present in the briefing section. Quality control ensures strict compliance. QC officer at the briefing session will take note of any amendment/correction made on questionnaires and use when editing.

Trial and Pilot

Validation – Validation ensures that sample locations and size, target groups, agreed sampling method etc are strictly adhered to by field staff. Validation ensure full understanding of questionnaires operation by interviewers and information on operated questionnaires truly represent respondents’ opinion. Therefore, Quality control, monitors field activities by ensuring that fieldwork is well coordinated and thoroughly supervised fro quality data delivery  to our client/end users. During validation, we can for joint review of questionnaires operated and debrief if necessary.

5-10% of project sample size in the study  locations is usually validated. This is randomly selected across all the participating interviewers.

Some key questions e.g Brand usage, favorite brand, frequency of usage, Household durable/composition, Age, Social Economic Class etc will be reconfirmed during validation process.

Editing: When editing, we check routine instruction, respondents consistency, grammar errors, relevancy of answer to question and accurate coding. Tools needed to assist us in coding are interviewers’ instruction and editing guide if available.

Preparation of coding frame and coding  - 20-30% of total sample size is usually use of extraction of code frame. After which, it is sent to project manager for editing and vetting before 100% coding commence.