PROFILE
OF KEY TEAM MEMBERS
|
APPENDIX 1
MR. CHARLES
OSIGBOVO (Managing Director) was an assistant Director in Research International (Worldwide) Nigeria (1986 – 1997) formerly
Market Trends Nigeria Limited prior to establishing Alpha Research and Marketing Consultancy Nigeria Limited.
Ø While in RI Nigeria, he was responsible for many of
its major local and international account including Cadbury, Unilever, Western Union, Nigeria Breweries, Audits and Survey,
New York, Pepsi Cola International, Procter and Gamble, BBC, Guinness Nig. Plc, coca-Cola Ltd, and Reckitt and Coleman Ltd.
Ø Over the years, Mr. Osaigbovo has acquired the detailed
knowledge of research procedure and technique. He ahs the opportunities to familiarize himself with research facilities in
Europe and has been able to adapt same to Local environment.
Ø Has wide experience of motivational psychology added
to in-depth knowledge covering all aspects of quantitative market research, new product development and branding, retail/distribution
checks, advertising pre-test etc.
Ø Has attended several training and workshops on branding
communication development and Human Capital Development.
Ø Holds the Bachelor’s Science degree in Mass Communication
(University of Lagos) and MBA (University of Benin).
Ø A member of Market Research Society (MRS) and has over
twenty (20) years research experience.
ALEX E.
AIGBEDION (Research Director)
Ø Has over sixteen (16) years working experience in Market
Research practice working for Research International (RI) – formerly Market Trends Nigeria Limited, where he held several
Market Research and Management positions and then rose to Senior Research Manager Level and Head of Tracking/Continuous Studies
and training Department in the Agency (RI) before joining Alpha Research 2005. While working for RI. He coordinated several
market research projects on behalf of key local, foreign and multinational companies/organizations (Pepsi Cola, GSK, Evans,
NDL, Cadbury, Nestle PLC, Millward brown, TNS/Synovate, DHL, Western Union International Public Opinion survey (IPOS) to mention
among others.
Ø Has attended several training and workshops on branding
communication development and Human Capital Development
Ø Hold’s the Bachelor’s of Science (Combined
Hon) degree in Chemistry/Education and Post graduate Diploma in Test Administrative from Delta State and University of Benin
respectively and other market research professional qualifications.
Ø Post Graduate Advance Diploma in Project Management
and Implementation Strategy.
Ø A full member of Nigeria Market Research Association
(NIMRA), Market research Society (MRS) and ESOMAR.
OMIYENIYI
LATEEF (the group head, Operations and Quality Control)
Ø Has over 15 years experience in Market Research working
for Research International Nigeria (RI). He started his research career with
Research International (the Trends Nigeria Limited as a team Leader in 1990 and rose to the position of field Manager and
head of quality control respectively before joining ALPHA RESEARCH in 2002.
Ø He is respected for his in-depth understanding of field
operations and project management, widely travelled and ahs conducted research in over 30 states of Nigeria.
Ø He is responsible for training and development programmes
for all field staff of the agency across the country.
Ø He holds the OND and B.Sc degree in accounting from
Federal Polytechnics Ado Ekiti and Adekunle Ajasin University Akingba Akoko Ondo State respectively.
CLEMENT
IRIAREMIEN (Data Processing)
Ø A seasoned Computer analyst and programmer, has the
capacity for quick turn around of project by providing first class and efficient data processing and other allied services
like framing open response, data processing specification, Coding, and editing of research protocols.
Ø He is the manager, Data management Department in the
Agency.
Using
the under-mentioned packages:-
(1) QPS DOS (Questionnaire processing
service)
(2) MRQPS (WINDOW) (Questionnaire
processing services)
(3) QUANTUM FOR ANALYSIS
(4) POWER POINT (For graphics/presentation)
(5) SPSS
Adegbite
Adewale (Manager, Quality Control)
Ø He is registered member of Nigeria Marketing Research
Association.
He has
over 15 years experience in Marketing Research
JOY MARY
EZE (M.Sc Business Admin).
Ø She is in Charge of Business Management.
MARKETING
TECHNICAL
Mr. Ambrose
Olayinka Alabi (B.Sc geography) is a thorough-bred marketing professional and petitioner, who for over 30 years has practiced,
coached and demonstrated marketing ideals in Nigeria at a world class level.
Ø He is a fellow of the Nigerian Institute of Marketing
Ø He has launched and re-launched many market-leader brands
that bedeck major super-markets and open markets across Nigeria.
Ø A Brand Manager in 1977 directly in charge of brands
like close-up and Blue Band (Lever Brothers now Unilever).
Ø In 1981, Marketing manager, Apollo Industries Limited.
He was responsible for the overall sales and marketing strategies.
Ø In 1990, He became the Manager, Sales and Marketing
at HACO (a division of John Holt Plc).
Ø He become the principal marketing Consultant at Charles
Bridge Associates, a Nigerian marketing and Export Consultancy Firm.
Ø He joined Intercontinental Distillers in 1995 as the
Marketing Manager. He had a variety of Senior management positions including Ag General manager sales/Marketing and general
manager Cooperate Affairs and Planning.
Ø He is currently an Executive Director of Charles Bridge
Limited, a company which engages in marketing Consultancy with proficiency in export marketing.
Ø Mr. A. Alabi has had several management training course
including the Lagos Business Advanced management Programme.
TECHNICAL
PARTNERS
DR. J.
Jolayemi, Department of Statistics, University of Benin
OTHER
STAFF
Permanent
Staff
·
25
Freelance Staff Pan - Nigeria
·
A
pool of over 100 field personnel
(permanent/freelance
across the six geo-political regions of Nigeria)
