WHO ARE WE

AN OVERVIEW

Alpha Research & Marketing Consultancy Limited is a cutting edge firm of first class marketing research and marketing consultants based in Nigeria. We specialize in providing the following services

   Consumer and Customer Satisfaction Research

   Independent data collection and field management

   Consulting

Our experience, industry knowledge and of course innovative techniques mean that we are capable of providing added value solutions on any market and for any client.

The Agency has a reputation for delivering objective results that are simple, insightful (understanding of local cultures/consumer) and relevant to client’s needs (clique for detail) page 1

OUR MISSION

Our mission is to combine our professional experience and expertise to offer practical and workable solutions to our client’s needs in a timely, efficient and cost effective manner.

OUR VISION

Our vision is to honestly strive always in our services to impact on our client business in such a way that they are able to achieve their own corporate goals.

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WHAT WE DO

Nigerian Consumers today are becoming more sophisticated. They are better educated. They are exposed to more varied media and new technologies. They travel more and are having much greater interactions with other people across boundaries.

These in no small measure are influencing the mood, i.e habits, attitudes and behavior of the consumers particularly as related to purchase.

Over the years, ARMC Ltd had therefore acquired detailed knowledge of marketing and social cultured research procedure, up to data consumer oriented technology, in-built strict quality control measures and have been able to adopt same to local environment.

These measures have enabled us to provide consumer and customer satisfaction research services that are need/problem oriented, efficient, comprehensive valid and reliable results.

The agency also offers independent areas of expertise in data collection and field management. We have a field force of highly trained and experienced managers, supervisors and interviewers across Nigeria, West Central and east Africa sub region.