Alpha Research & Marketing Consultancy Limited

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Quality control measures

The agency places premium importance on quality control to ensure accurate and reliable result both from the field and in the cause of data processing. Quality control measures include:,

-           Formal questionnaire briefing/piloting

-           Review of all completed questionnaire for legibility, accuracy and   consistency

-           Monitoring the accuracy of individual interviews.

-           10% - 20%. Spot field checks of field interviewers achievements to eliminate fraud, inaccurate form filing/questionnaire administration etc.

-           A minimum of 20% of every interviewers work will be personally back-     checked by supervisors in all areas.

-           Editors will check the quality of each interviewer’s work will be personally back-checked by supervisors in all areas.

-           Editors will check the quality of each questionnaire before punching. Any questionnaire suspected would not be punched.

-           Only experienced coders will be used in the loding of the open-ended.

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